One of the biggest game studios in the world, Riot Games, has hired a former Netflix and Hulu executive to head up marketing and consumer products for the League of Legends studio’s brand-new entertainment division.
In the role, Ryan Crosby will work on developing “entertainment extensions” of Riot’s franchises, including League of Legends, according to a report from Deadline. His boss is Shauna Spenley, another former Netflix executive, who is heading up the new entertainment division at Riot.
This is not Crosby’s first gaming gig, as he previously worked on marketing and advertising at Activision, as well as Microsoft. Most recently, he was the director of global creative marketing at Netflix before making the jump to Riot.
“Ryan and I worked together for years at Netflix and I’m excited to bring his unique mix of strategic and creative experience to Riot as we continue to grow the entertainment division,” Spenley said. “His deep gaming expertise, combined with broad entertainment background, will prove invaluable as we build global teams that will pioneer the future of entertainment.”
With 3,000 employees across 20 global studios, Riot is one of the world’s largest game developers. The company is owned by Chinese internet behemoth Tencent.
Riot has numerous projects in the works, including a fighting game. Riot’s biggest game is League of Legends, which has more than 100 million monthly players.
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