Superstar rapper Post Malone will headline a virtual concert for Pokemon Day later this month, it has been announced.
“Pokémon. Post Malone. It’s the concert you never saw coming, Trainers,” The Pokemon Company said in its announcement.
The concert will take place on February 27, beginning at 4 PM PT / 7 PM ET. You can check out a teaser video below, which includes a bizarre segment at the end when Post Malone’s real face gets transformed into his virtual avatar. Take a look:
This is just the latest virtual concert with a huge name. In 2020, Fortnite hosted a Travis Scott concert while Roblox held an in-game show where Lil Nas X debuted a new song. Both events were wildly successful, so it’s no surprise to see another huge name like Post Malone get involved, especially with real-world touring coming to a halt due to COVID-19.
Post Malone is not the first celebrity that The Pokemon Company recruited for its 25th anniversary celebration. The studio previously announced a partnership with Katy Perry, who will take part in what’s being called the “P25 Music” celebration event.
The Pokemon 25th anniversary website also teases additional collaborations with brands like General Mills, Levi’s, Scholastic, Mattel, and Funko, while McDonald’s has already rolled out a new Happy Meals promotion that was swiftly ruined by adults.